![]() ![]() Users need to achieve Level 3 Mastery of a special crop in FarmVille, which seems a lot harder than doing 41 jobs and winning 10 fights in Mafia Wars (and actually no in-game task for YoVille). First you need to buy up to eight items at 7-11, each one filling out the punch-card at the top:įollowing this, they will also have to do a specific in-game task: When you’re Zynga and you’ve exhauseted the audience on Facebook (or at least the ones you can acquire cheaply on Facebook), this is how you get brand awareness and entice installs for those not regularly on Facebook.Īnd on the flip-side, Zynga brings its addicted players to 7-11, getting them to go through hoops to unlock UberGifts. One example – buy a Big Gulp, get a special FarmVille “Big Splash” item: And each type of item is redeemable for in-game goodies. But the integration goes across even more food items – a whole “Fresh Goodies from FarmVille” section:Ĭomplete with sandwiches and fruit tagging: Those both had Iron Man 2 branding till earlier today. But when I saw that Zynga was entering a partnership with 7-11 to promote its games, I knew I couldn’t escape Zynga’s grasp in my off-line world for long: They invaded the 7-11 around the corner from me. I’ve been plenty busy lately (and thus blog-free for a while now) thanks to a new job with a game company here in New York City. ![]()
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